
Urban Sweeper S2.0
Boschung
The project
To introduce the all-electric version of its iconic Urban Sweeper, Boschung asked us to make a film that captures this new era.
The direction was clear: a modern, technical and minimalist style, reflecting the machine itself.
We focused on clean visuals, precise pacing and lighting that brings out both the innovation and the design.
A commercial that combines power and quietness, giving visual form to the shift towards cleaner urban mobility.
Production & direction
12m2 Studio
Disciplines
Corporate · Film
Credits
- Client
- Boschung
